For those of you who own a small to medium sized business, Tony Bradley published an article at PC World that gives a good synopsis of self-publishing your own non-fiction ebook for the Amazon Kindle.
I’m no stranger to publishing, having written or cowritten a dozen books. A great deal of pride and satisfaction comes with seeing your written work sitting on the shelf at Barnes & Noble–a dying concept in and of itself. Would you settle for seeing your book on the digital shelf at Amazon.com?
For a small or medium-size business, self-publishing has a variety of potential benefits. Being published–even self-published–enhances your reputation and credibility. It establishes your business as an authority, and can lead to new opportunities, sales leads, or invitations for speaking engagements and other prospects for gaining exposure.
Read the informative two page article in its entirety here